WAY OUT WEST FESTIVAL
ASOS asked us to help use Sweden’s ethereal Way Out West Festival as an opportunity to grow their brand on a multi-national level. They needed a stage that stood out among the many other attractions at the festival, bringing in passers-by and giving them something to remember.
If you told someone you’d travelled 1924 miles and taken 1632 photos to make 2 emojis they’d probably ask if you were jet lagged
We wanted to help people commemorate this event, as well as helping ASOS to reach more people. We worked closely with #HASHTAG to build a photo booth, with one picture for people to take away, and one to form part of a larger image which was revealed over the three days. Creative furniture, a digital festoon light box and electronic emoji walls made sure that our display stuck out in a sea of festival colour.
Even the terrible weather couldn’t stop the pixel walls and light box from gathering in the crowds. Director of Technical Operations Mark Smith. “Hundreds of festival goers had their photo taken, with a copy to take away and a copy to add to the emoji walls, which developed perfectly over the course of the three days. ASOS confirmed they received great coverage, both at the festival, as well as social platforms.”
“Given logistical complexities of the location, including a near-on 2000 mile round trip, we nailed the brief and created an activation that looked great on site.”
If you told someone you’d travelled 1924 miles and taken 1632 photos to make 2 emojis they’d probably ask if you were jet lagged. These are just some of the statistics that contributed to making a truly unique activation on a logistically challenging site.
Introducing the amazing team who made this the spectacular event it was. Our highly skilled professionals made this one of our proudest campaigns.