ASOS - French Summer Campaign

"See it, Love it, Get It"


The Brief

Online fashion pioneers ASOS were looking to launch their French Summer campaign in a suitably stylish and innovative way. Four weeks before the event, they approached Event Concept to deliver a party in Paris that would showcase the best of the brand and introduce three new French ASOS Stylists – not only to their influential guests but across the digital space too.

Turning this around in less than 4 weeks was no mean feat, and I know that a lot of work went into it, so thank you.

Natasha Billing, Head of Proposition & Trade Marketing, ASOS


The party was held at Badaboum, a fashionable music venue in the Bastille. While the lead time was tight, we pulled out all the stops to deliver a wide range of visual solutions. We created light-boxes which were specially adapted to display campaign and Instagram images, as well as installing three bespoke iPad stands to showcase the unique talents of each stylist.

The response

The launch was attended by over 250 guests, consisting of key print and digital media along with bloggers, influencers, musicians and stylists. With our audio support, musical performances from JP Cooper and a host of DJs wowed the select audience. The event was a huge success, with a fantastic atmosphere on the evening and a wide reach on social media.

Big thanks to Simon, Charlie, Jonny, Sam Rana, Dickie and Stephen for helping get this together… we only saw the venue on the 26th May, so given what else has been going on, it was a bit of a relief to get it all installed on Tuesday.

Mark Smith, Head of Audio Visual

The inside story

This project allowed us to be creative in both digital and physical spaces. For example, working with a local video post-production house we were able to create solutions which allowed us to display multiple online content. In the physical space we produced models of the ASOS logo in a variety of textures and materials, which blended perfectly with the venue.

The team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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