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ROKA - Cherry Blossom Installation

Sakura for Suntory

ROKA, CHARLOTTE STREET

The Brief

Spring 2016 saw Suntory Whisky collaborate with London’s award-winning Japanese restaurant ROKA. Customers had a unique opportunity to experience Hanami – the Japanese tradition of flower viewing. Veevers Carter recreated the famous ‘Sakura’ cherry blossom season inside ROKA’s Shochu Lounge. A beautiful setting to enjoy a bespoke cocktail menu, created with Hibiki Japanese Harmony, Suntory’s leading blended whisky.

I just wanted to say another huge thank you for your trojan work. The Sakura cherry blossom installation you created for Suntory at ROKA was beyond incredible!!! Your creativity, professionalism and exceptional ‘can do’ attitude made Veevers Carter an absolute dream to work with.

Emma Frisby, THRSXTY

THE DELIVERY

The award-winning Shochu Lounge is located in the basement of ROKA Charlotte Street in the heart of London. By applying their conceptual flair, design expertise and the ability to work in the most diverse and challenging spaces, the Veevers Carter team fully adorned the underground bar with a cherry blossom installation for the entire month of April.

The inside story

Keita Minari, Brand Manager International for Beam Suntory, said: “Sakura is a hugely important season in Japanese culture, and Hanami has been practiced for centuries. In modern culture, it is celebrated with picnic parties under the canopies of cherry blossom. We wanted to recreate a ‘Suntory’ version of this in London, and ROKA’S Shochu Lounge is the perfect place to experience a contemporary take on Hanami.

The team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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