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Dior – Mother’s Day Installation

J'adore Dior

DIOR, COVENT GARDEN STORE

The Brief

Dior in Covent Garden is the essential trend destination for beauty lovers.
It offers a complete make-up collection, exclusive products, bespoke services and exceptional events. To promote Dior’s J’adore fragrance – the perfect Mother’s Day gift – the boutique asked us for a beautiful installation that would inspire love and affection. It’s the kind of brief that Veevers Carter was born to deliver.

THE DELIVERY

Floral Designer, Donaldo Radovich, installed a beautiful dressing to the façade of the boutique. Inspired by the J’adore fragrance, the display included full-height floral columns and a floral plinth displaying an oversized bottle. In addition, a master engraver was available over the Mother’s Day weekend to personalise every bottle of fragrance.

The inside story

Veevers Carter puts thought, time and care into creating floral displays that perfectly reflect the brief. For this project, the flowers we chose were inspired by the notes of the fragrance. They included fresh jasmine, roses, peonies and hydrangea in a sumptuous mix of creams, apricot and white.

FACTS & FIGURES

30

fragrant hours

x

bottles engraved

x

varieties of flower

The team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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